Comments on: 21 marketing technology stacks shared in The Stackies

By: xiaosong xie

xiaosong xie — Tue, 04 Sep 2018 02:54:44 +0000

What is “client management sever” in intelligenceBank’s stack?

By: jrefford

jrefford — Tue, 13 Oct 2015 20:08:09 +0000

In reply to Stephanie Miller. Excellent point Sam. I wondered the same. Perhaps individuals are less willing to share what's behind the curtain?

By: John Refford (@iamreff)

John Refford (@iamreff) — Tue, 13 Oct 2015 19:13:42 +0000

Love the contest idea and the results. I’ll be reviewing each of these in detail as I document and communicate my own organizations marketing technology stack.

By: Neel Suri

Neel Suri — Fri, 09 Oct 2015 00:51:42 +0000

Something else that I noticed when looking at the other stacks is there is a lack of a data warehouse. Are companies not aggregating their data so they can use related data for reporting, analytics, segmentation, etc?

By: Aly Richards (@CxGenius)

Aly Richards (@CxGenius) — Wed, 01 Jul 2015 11:17:33 +0000

You mentioned the following TLA’s above: MAP, DAM, SRP and TMS, I could guess what they mean but could you point me to an article where you list these. I assume, maybe incorrectly, that you have them defined somewhere?

By: Natasha Ness

Natasha Ness — Sat, 27 Jun 2015 13:42:21 +0000

Great share! At LeadMD, we just put out our own Tech Stack with vendors we suggest to our clients.

You can check it out here: http://www.leadmd.com/resource/tech-stack-combining-powerful-technology-funnel-driven-content/

By: Kirill Popov

Kirill Popov — Tue, 16 Jun 2015 22:40:34 +0000

Very interesting insight. It looks like all the entrants were B2B companies – would be interesting to see the stack of a B2C company, especially in retail.

By: Raymond Cheng (@Ray_Jing)

Raymond Cheng (@Ray_Jing) — Thu, 11 Jun 2015 03:10:27 +0000

Thanks for sharing. You can tell a lot about the DNA of the marketing team based on their diagrams – the creatives vs. the engineers, the powerpointers vs. the keynoters, the young marketers vs. the older ones, the budget conscious vs. the spenders, & the sales AND marketing teams vs. marketing only teams. Would love to see the process flows towards automated reporting from all of these stacks – that’s the secret sauce stuff IMO.

By: John Costello

John Costello — Wed, 10 Jun 2015 21:42:13 +0000

In reply to Vanessa Bright. Great observation Vanessa and more akin to what I've seen in all sizes of organization. My personal opinion is that the CMO should drive the strategy and have ownership and budget to deploy whatever tools are needed to run the business. Of course I assume they would also pull together a cross functional team of all the stakeholders into a steering committee.

By: Vanessa Bright

Vanessa Bright — Wed, 10 Jun 2015 16:12:49 +0000

In reply to Neel.

The actual use of a tool is a very interesting point. I worked in a few large organizations and heard about the same experiences from friends in the industry – the use of the tools may be different from expectation. A few years ago I actually assumed it was normal.

The company would buy a tool, for example an analytics software, on the corporate level. The tool is managed by IT, not quite setup correctly, not upgraded in time, and marketing does not have access to admin functions (and nobody knows how to use the tool, while the training from the vendor is expensive). So, on the local level, Google Analytics is added to marketing sites, and used extensively as marketers have admin access and everybody knows how to use it.

My guess, smaller organizations do not have this problem, but many larger organizations might.