Comments on: 8 things every marketing technologist should know

By: Mickey

Mickey — Fri, 14 Jun 2019 14:06:57 +0000

In reply to Scott Brinker. I'd love to see an update to this chart as well!

By: Scott Brinker

Scott Brinker — Wed, 19 Sep 2018 13:40:55 +0000

In reply to Barbara Calapristi. Yes! I should do an update. Some of my more recent articles cover broader things that marketing technologists should be taking the lead on.

By: Barbara Calapristi

Barbara Calapristi — Wed, 19 Sep 2018 01:42:41 +0000

Is there anything you would update on this graphic seven years later?

By: Shane

Shane — Mon, 31 Aug 2015 12:30:44 +0000

Wow, I’m find this helpful in a career-shifting way since I’d been gravitating that way from pure I.T. over the past few years. My only question is, how much would this be changed for 2015 marketing technologist demands. Maybe more of a shift toward Mobile (but you’d included that already)?

By: Mayur Gupta

Mayur Gupta — Mon, 05 Mar 2012 20:54:54 +0000

This is a pretty comprehensive list of a Marketing Technologist’s attributes, a lot of times you don’t realize the different pieces that are being used during a technology strategy effort. While the individual boxes & components make a lot of sense, one challenge that I see a lot is the need to align the different pieces and look at the solution from a holistic digital marketing standpoint. How the CRM would feed into content delivery through various different channels for instance, that’s a topic for the next discussion I guess :), how to best align the different buckets and enable them to contribute to the other to really make marketing technology do what static designs cant — bring intelligence & automation.

By: Jeremy

Jeremy — Wed, 29 Feb 2012 18:14:46 +0000

Really well done, Scott.

By: Kelly Tirman

Kelly Tirman — Wed, 26 Oct 2011 15:47:38 +0000

Depending on the company ecommerce expertise might be required in the inner circle.

By: Yogi

Yogi — Fri, 05 Aug 2011 07:35:00 +0000

Superb!!!! Great presentation. Thanks for taking time to lay it out this nicely. Forms a great Superset. Individuals can pick this information and leverage the resources mentioned further to develop the required specialization in line with their interests, current work domain to get the needed focus in place.
Thanks once again ….

By: stephan

stephan — Tue, 28 Jun 2011 21:54:47 +0000

Great job!

By: Maureen Gallagher

Maureen Gallagher — Fri, 22 Apr 2011 00:00:54 +0000

Scott – I found you on SlideShare and now your Blog. You are a guiding light to traditional Marketers like me.
More Marketecture Diagrams Please! Keep drawing the marketing technology picture AND the interelationships of the applications to each other. It’s exciting to see the science of Marketing becoming more pronounced.