Comments on: Why marketers should learn how to program https://chiefmartec.com/2011/12/why-marketers-should-learn-how-to-program/?utm_source=rss&utm_medium=rss&utm_campaign=why-marketers-should-learn-how-to-program Marketing Technology Management Mon, 06 Jan 2014 17:34:42 +0000 hourly 1 https://wordpress.org/?v=6.2.4 By: Erin https://chiefmartec.com/2011/12/why-marketers-should-learn-how-to-program/#comment-80668 Mon, 06 Jan 2014 17:34:42 +0000 https://chiefmartec.com/2011/12/why-marketers-should-learn-how-to-program/#comment-80668 Can you write desktop applications with Python the way you can with Visual Basic? I thought Python was mostly a server language. Does it have a visual sdk?

]]> By: Tamar Weiss https://chiefmartec.com/2011/12/why-marketers-should-learn-how-to-program/#comment-57564 Tue, 01 Oct 2013 13:52:29 +0000 https://chiefmartec.com/2011/12/why-marketers-should-learn-how-to-program/#comment-57564 In reply to Scott Brinker.

Was told PHP is easiest and most stable language to start with.

]]> By: Scott Brinker https://chiefmartec.com/2011/12/why-marketers-should-learn-how-to-program/#comment-47562 Tue, 13 Aug 2013 11:45:09 +0000 https://chiefmartec.com/2011/12/why-marketers-should-learn-how-to-program/#comment-47562 In reply to gonemtb.

I’d start with the Head First book on Programming, which uses Python. Platform — Mac or PC — doesn’t matter.

]]> By: gonemtb https://chiefmartec.com/2011/12/why-marketers-should-learn-how-to-program/#comment-47540 Tue, 13 Aug 2013 10:32:02 +0000 https://chiefmartec.com/2011/12/why-marketers-should-learn-how-to-program/#comment-47540 Where should one start? What language, which platform etc?

]]> By: Marketers vs. Coders https://chiefmartec.com/2011/12/why-marketers-should-learn-how-to-program/#comment-13194 Fri, 22 Mar 2013 20:19:21 +0000 https://chiefmartec.com/2011/12/why-marketers-should-learn-how-to-program/#comment-13194 […] to communicate with their audience. what is interesting is when I scroll down and see comments of people say ” Marketers should not bother learn coding, in fact coders should learn marketing”. So […]

]]> By: Alessandro Brunelli https://chiefmartec.com/2011/12/why-marketers-should-learn-how-to-program/#comment-219 Thu, 29 Dec 2011 20:14:51 +0000 https://chiefmartec.com/2011/12/why-marketers-should-learn-how-to-program/#comment-219 I do like programming, graphical design, watercolor, drawing, science, history, helping people, internet marketing. Is this making any sense?

]]> By: Sympmarc https://chiefmartec.com/2011/12/why-marketers-should-learn-how-to-program/#comment-218 Thu, 29 Dec 2011 04:35:39 +0000 https://chiefmartec.com/2011/12/why-marketers-should-learn-how-to-program/#comment-218 Understanding enough about the other disciplines related to succeeding at one’s own discipline shouldn’t be important just for Marketing folks. As the pace of innovation and change in the workplace continues to accelerate, it has become more and more important to have people available who can straddle many different disciplines.
In the past we were used to building teams that had one person representing each discipline. The teams had long lifespans and knowledge areas were sacrosanct. Crossing the lines was frowned upon.
Today that is less often the case. We need teams to coalesce, accomplish, and dismantle in faster and faster cycle times. By building those teams with fewer people who have wider knowledge spans, we can reduce the communication requirements and accelerate accomplishment, thus innovation.
So, maybe Marketers should learn to program, but Designers should learn Accounting, Developers should learn to design, and so forth.
It’s truly another time in history where the “Renaissance man” is in high demand, and therefor can call his (or her, of course) own shots.
M.

]]> By: Tom Slage https://chiefmartec.com/2011/12/why-marketers-should-learn-how-to-program/#comment-217 Wed, 21 Dec 2011 14:38:11 +0000 https://chiefmartec.com/2011/12/why-marketers-should-learn-how-to-program/#comment-217 A very thought provoking article again. I agree with this on about a dozen levels.
But @DavidMaw- what you’re proposing is a great way for modern marketers to become an extinct breed. IOW, “don’t adapt, we’ll adapt for you.” Well, soon enough the marketing-minded programmers will find they don’t need the marketing minds at all.
Yup. Not gonna happen (for me).

]]> By: Tbdenney https://chiefmartec.com/2011/12/why-marketers-should-learn-how-to-program/#comment-216 Tue, 20 Dec 2011 16:37:25 +0000 https://chiefmartec.com/2011/12/why-marketers-should-learn-how-to-program/#comment-216 Scott, great article. Marketing technologists are becoming ever important, and the ones that embrace the technology wholeheartedly (Marketing geeks!) are going to be the major influencers within marketing departments in the future. Many marketers have limited support from IT to support these complex systems and integrations so they must dive in head-first. Those that do not learn to embrace the technologies and make things happen themselves will be left behind.
Baxter

]]> By: David Maw https://chiefmartec.com/2011/12/why-marketers-should-learn-how-to-program/#comment-215 Mon, 19 Dec 2011 14:28:53 +0000 https://chiefmartec.com/2011/12/why-marketers-should-learn-how-to-program/#comment-215 Great idea, but, frankly, wishful thinking..
What needs to happen: marketers should come to grips with what they know and don’t know. For that which they don’t know (e.g. software development) they should seek out and find a trusted technology partner.
This partner will do more to understand marketing than the marketer will ever do to understand programming.
But then, that’s always been the way; good professional technologists always understand their business domain.
Thus the the key to success is a technology thought partnership.
The onus is on the marketer to clearly state the marketing objectives for the technology experts to understand and grapple with in concert with the marketer.

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