https://chiefmartec.com/2012/05/marketing-technology-suite-platform-or-portfolio/?utm_source=rss&utm_medium=rss&utm_campaign=marketing-technology-suite-platform-or-portfolio Marketing Technology Management Wed, 13 Nov 2013 21:07:29 +0000 hourly 1 https://wordpress.org/?v=6.2.4 https://chiefmartec.com/2012/05/marketing-technology-suite-platform-or-portfolio/#comment-68132 Wed, 13 Nov 2013 21:07:29 +0000 https://chiefmartec.com/2012/05/marketing-technology-suite-platform-or-portfolio/#comment-68132 I just stumbled across this while working to explain exactly the same topic. This was insightful early last year and it continues to shine. Nice Paper drawings too, Scott. I was in the process of sketching out similar thoughts as I was Googling.

]]> https://chiefmartec.com/2012/05/marketing-technology-suite-platform-or-portfolio/#comment-47116 Sun, 11 Aug 2013 14:33:01 +0000 https://chiefmartec.com/2012/05/marketing-technology-suite-platform-or-portfolio/#comment-47116 Great article! Even though you’re specifically referring to marketing technology, this is applicable to any software company. I can apply your concepts and definitions to my own situation quite well, and I look forward to sharing these ideas with my colleagues. Thanks.

]]> https://chiefmartec.com/2012/05/marketing-technology-suite-platform-or-portfolio/#comment-6048 Fri, 22 Feb 2013 19:09:53 +0000 https://chiefmartec.com/2012/05/marketing-technology-suite-platform-or-portfolio/#comment-6048 […] still many areas where the two operate completely independently. The one area that does overlap: marketing automation and related services. In the new landscape of easily procured and easy to use cloud-based software, marketing suddenly […]

]]> https://chiefmartec.com/2012/05/marketing-technology-suite-platform-or-portfolio/#comment-147 Sun, 11 Nov 2012 17:45:45 +0000 https://chiefmartec.com/2012/05/marketing-technology-suite-platform-or-portfolio/#comment-147 This is a very useful summary – I like the three views on suite, Platform and portfolio. I am curious as to how consumer data can be in a single data base when choosing the Platform or portfolio options. It would be great to see a compatability matrix between the products to see what products work well with other products in the marketing landscape.

]]> https://chiefmartec.com/2012/05/marketing-technology-suite-platform-or-portfolio/#comment-146 Wed, 23 May 2012 22:20:24 +0000 https://chiefmartec.com/2012/05/marketing-technology-suite-platform-or-portfolio/#comment-146 This is a great overview!
I would recommend this article as a good starting place for online merchants who are having a hard time deciding which vendor or platform to use with their business.
Which type of structure would you advocate as the most conducive to change and grow with a company?

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