Comments on: 14 rules for data-driven, not data-deluded, marketing

By: Joanna Wiebe (@copyhackers)

Joanna Wiebe (@copyhackers) — Thu, 23 Jul 2015 22:29:50 +0000

This is such a great survey of the many ways we’re getting “data driven” wrong. There’s so much cheering when it comes to the idea of data-driven marketing, but (possibly because we’re marketers) it’s often just a buzzword to make us look the part in the boardroom and online. We use the term without truly understanding what we’re saying because we haven’t read enough on the subject or practiced thoughtfully, and then we wonder why our attempts at data-driven growth don’t lead to growth. If more marketers – and C-levels! – absorbed articles like yours, we might not base big, critical decisions on tiny slivers of what could be meaningless data. Alas.

By: Kat Hood

Kat Hood — Wed, 11 Mar 2015 20:43:43 +0000

Great article! Thank you!

By: Shreya Nath

Shreya Nath — Thu, 22 Jan 2015 07:30:09 +0000

Brilliant post as you have pointed out the difference customer driven and data driven. We have a lot of customers who have the information, but do not know how to use it.

By: jswartz31Jamie

jswartz31Jamie — Fri, 22 Nov 2013 20:34:54 +0000

excellent post. I like that you pointed out the difference between #1 customer driven and data driven. We see customers who have data but no ideas how to use it. #14. Thanks for the share, you are correct that it is a true art form!

By: Abdallah Al-Hakim (@abdallahalhakim)

Abdallah Al-Hakim (@abdallahalhakim) — Sat, 14 Sep 2013 17:47:59 +0000

Great post. My favourites are points 8 to 12

By: Susan Tormollen

Susan Tormollen — Fri, 13 Sep 2013 22:36:54 +0000

Excellent post. Thanks!