Comments on: The Marketing Technologist: Neo of the Marketing Matrix https://chiefmartec.com/2013/12/marketing-technologist-neo-marketing-matrix/?utm_source=rss&utm_medium=rss&utm_campaign=marketing-technologist-neo-marketing-matrix Marketing Technology Management Thu, 31 Jul 2014 22:26:51 +0000 hourly 1 https://wordpress.org/?v=6.2.4 By: Susan Freeman https://chiefmartec.com/2013/12/marketing-technologist-neo-marketing-matrix/#comment-203498 Thu, 31 Jul 2014 22:26:51 +0000 https://chiefmartec.com/?p=617#comment-203498 Scott – how might one tweak the CMT job description to fit a search for such a beast in city government? 🙂

]]> By: Elvis Hiddingstone https://chiefmartec.com/2013/12/marketing-technologist-neo-marketing-matrix/#comment-99536 Thu, 06 Feb 2014 23:28:40 +0000 https://chiefmartec.com/?p=617#comment-99536 Hi Scott – great buzz about this and you seem to be an authority on the subject. If I am a traditional marketer, what can I do to gain the same level of experience (or at least understand how to work most effectively) as a marketing technologist? I am already mid-way through my career and with kids, so I am not sure I can go back to school and become an IT specialist anymore…

]]> By: iamchrisle https://chiefmartec.com/2013/12/marketing-technologist-neo-marketing-matrix/#comment-94704 Tue, 28 Jan 2014 06:06:38 +0000 https://chiefmartec.com/?p=617#comment-94704 Great slide deck! It articulates what I think is an unheard voice in both the engineering circles and marketing circles.

]]> By: carlos vicente (@carlitos1932) https://chiefmartec.com/2013/12/marketing-technologist-neo-marketing-matrix/#comment-74525 Thu, 12 Dec 2013 15:58:35 +0000 https://chiefmartec.com/?p=617#comment-74525 Great post. I always felt I was a kind of hybrid monster because either you are a marketeer, either you are an IT. I just discovered your website and I am not alone anymore. Thank you.

]]> By: Nancy Fessatidis https://chiefmartec.com/2013/12/marketing-technologist-neo-marketing-matrix/#comment-73804 Mon, 09 Dec 2013 14:22:32 +0000 https://chiefmartec.com/?p=617#comment-73804 Great post Scott. The CMT role has served us well at SAP. We call this our Business Information Officer (BIO). It’s a critical role not just in Marketing but in every key line of business – to help translate our business needs into an enterprise architecture roadmap.

]]> By: Scott Brinker https://chiefmartec.com/2013/12/marketing-technologist-neo-marketing-matrix/#comment-73443 Sun, 08 Dec 2013 00:06:23 +0000 https://chiefmartec.com/?p=617#comment-73443 In reply to Adriano Fermi.

There is something really cool about a geophysicist moving into marketing. Best of wishes with your journey. Would love to hear more of your reflections on the shift!

]]> By: Scott Brinker https://chiefmartec.com/2013/12/marketing-technologist-neo-marketing-matrix/#comment-73441 Sun, 08 Dec 2013 00:05:05 +0000 https://chiefmartec.com/?p=617#comment-73441 In reply to jacob varghese.

That’s great to hear, Jacob — thanks for chiming in. Good luck with your tech-CMO mission!

]]> By: Scott Brinker https://chiefmartec.com/2013/12/marketing-technologist-neo-marketing-matrix/#comment-73440 Sun, 08 Dec 2013 00:04:15 +0000 https://chiefmartec.com/?p=617#comment-73440 In reply to strategyaudit R.

Thank you, Allen. Where there’s challenge, there’s opportunity! (Okay, that sounds like a fortune cookie.)

]]> By: Scott Brinker https://chiefmartec.com/2013/12/marketing-technologist-neo-marketing-matrix/#comment-73439 Sun, 08 Dec 2013 00:03:26 +0000 https://chiefmartec.com/?p=617#comment-73439 In reply to Michael Rizzo.

Thanks, Michael. It is one of those transformations that is obvious yet fascinating.

]]> By: Adriano Fermi https://chiefmartec.com/2013/12/marketing-technologist-neo-marketing-matrix/#comment-73143 Fri, 06 Dec 2013 13:32:50 +0000 https://chiefmartec.com/?p=617#comment-73143 Great article. And as a geophysicist who turn to marketing a short while ago I can only agree…

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