https://chiefmartec.com/2013/01/cmos-must-become-systems-thinkers-and-culture-champions/?utm_source=rss&utm_medium=rss&utm_campaign=cmos-must-become-systems-thinkers-and-culture-champions Marketing Technology Management Fri, 01 Feb 2013 17:57:15 +0000 hourly 1 https://wordpress.org/?v=6.2.4 https://chiefmartec.com/2013/01/cmos-must-become-systems-thinkers-and-culture-champions/#comment-10 Fri, 25 Jan 2013 17:49:17 +0000 https://chiefmartec.com/2013/01/cmos-must-become-systems-thinkers-and-culture-champions/#comment-10 Powerful ideas… Chief Marketing Technologist, Engaging a customer as an individual, creating seamless experiences across channels and Itegration of the brand and company culture with technology as the underlying enabler!

]]> https://chiefmartec.com/2013/01/cmos-must-become-systems-thinkers-and-culture-champions/#comment-9 Fri, 25 Jan 2013 17:40:06 +0000 https://chiefmartec.com/2013/01/cmos-must-become-systems-thinkers-and-culture-champions/#comment-9 Outstanding interview. The role of the CMO is evolving at a rapid pace. John’s vision is very interesting – definitely thought leadership in action.

]]> https://chiefmartec.com/2013/01/cmos-must-become-systems-thinkers-and-culture-champions/#comment-8 Thu, 24 Jan 2013 13:43:39 +0000 https://chiefmartec.com/2013/01/cmos-must-become-systems-thinkers-and-culture-champions/#comment-8 Great article Scott! Culture and Technology (and Data) are the big forces driving change in marketing organizations around the world and of every size. It should be an interesting couple of years ahead.
PS – I’m interviewing our own CIO for his thoughts in my “Future of Marketing” series that I invited you to join. I cannot wait to see both your thoughts.

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