https://chiefmartec.com/2010/07/data-as-a-new-marketing-channel/?utm_source=rss&utm_medium=rss&utm_campaign=data-as-a-new-marketing-channel Marketing Technology Management Sat, 03 Dec 2011 09:08:45 +0000 hourly 1 https://wordpress.org/?v=6.2.4 https://chiefmartec.com/2010/07/data-as-a-new-marketing-channel/#comment-475 Sat, 03 Dec 2011 09:08:45 +0000 https://chiefmartec.com/2010/07/data-as-a-new-marketing-channel/#comment-475 Yes indeed, Data as a new marketing channel. The people consuming these data sets include some of the same developers using APIs. However, these data sets are also being downloaded by non-programmers, regular desktop users, who use them to feed spreadsheets and other business analysis applications. So why use data? Like Web APIs, the benefits to marketers for producing and distributing such data are brand building, relationship building and generating pull-through for their product and services.

]]> https://chiefmartec.com/2010/07/data-as-a-new-marketing-channel/#comment-474 Mon, 02 Aug 2010 19:22:17 +0000 https://chiefmartec.com/2010/07/data-as-a-new-marketing-channel/#comment-474 I have to wonder whether convergence on a common format really adds value or immediately commoditizes data. RSS hasn’t provided a business model for publishers, why assume RDF will? Proprietary APIs seem to have a business model, and if the data is of sufficient value — building to a particular API is a small price to pay. See Twitter, Facebook, et. al

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