Comments on: The big data bubble in marketing — but a bigger future https://chiefmartec.com/2013/01/the-big-data-bubble-in-marketing/?utm_source=rss&utm_medium=rss&utm_campaign=the-big-data-bubble-in-marketing Marketing Technology Management Sat, 12 Sep 2015 11:02:09 +0000 hourly 1 https://wordpress.org/?v=6.2.4 By: Scott Brinker https://chiefmartec.com/2013/01/the-big-data-bubble-in-marketing/#comment-368938 Sat, 12 Sep 2015 11:02:09 +0000 https://chiefmartec.com/2013/01/the-big-data-bubble-in-marketing/#comment-368938 In reply to Peter Zvirinsky (@peter_idiagram).

Absolutely — feel free!

]]> By: Peter Zvirinsky (@peter_idiagram) https://chiefmartec.com/2013/01/the-big-data-bubble-in-marketing/#comment-368937 Sat, 12 Sep 2015 11:01:11 +0000 https://chiefmartec.com/2013/01/the-big-data-bubble-in-marketing/#comment-368937 In reply to Scott Brinker.

Aha, that’s was it, I saw the 53 graphics already somewhere. Thanks a lot for reference, Scott. These watercolor sketches looks great, so far I was doing them myself – stole kids paint tools 🙂 and scanned it. It’s fun too, just timely a bit.
I going back to reading your articles, pretty interesting. This Marketing landscape supergraphics is great. Can I use it as example illustration in my article? With proper reference of course.

]]> By: Scott Brinker https://chiefmartec.com/2013/01/the-big-data-bubble-in-marketing/#comment-368930 Sat, 12 Sep 2015 10:39:51 +0000 https://chiefmartec.com/2013/01/the-big-data-bubble-in-marketing/#comment-368930 In reply to Peter Zvirinsky (@peter_idiagram).

Thanks, Peter!

I’ve used the FiftyThree Paper app for those sketches. Even for a non-designer like myself, it’s fun! 🙂

]]> By: Peter Zvirinsky (@peter_idiagram) https://chiefmartec.com/2013/01/the-big-data-bubble-in-marketing/#comment-368921 Sat, 12 Sep 2015 09:27:17 +0000 https://chiefmartec.com/2013/01/the-big-data-bubble-in-marketing/#comment-368921 Wonderful article, pretty extensive. Thanks for summing it all up, Scott. I really love your new watercolor illustrations style, being partly a designer myself :). Do you use some special app for that?

]]> By: Scotty Nelson https://chiefmartec.com/2013/01/the-big-data-bubble-in-marketing/#comment-42044 Mon, 22 Jul 2013 15:55:37 +0000 https://chiefmartec.com/2013/01/the-big-data-bubble-in-marketing/#comment-42044 Great, great article! The value in big data is the ability to make better decisions from analyzing the data. If the decisions you are allowed to optimize over are trivial, then the value of big data is trivial. The true value will be installing a data-driven framework to measure the business objective, obtaining “the right data” (i.e. data+a good model) to get an idea of the best strategic direction to move the organization, and a framework to help execute/measure/learn. Once the foundation is laid, I wouldn’t be surprised if more advanced concepts such as game theory start to come into vogue in the near future.

]]> By: Brian Anderson (@brandrsn) https://chiefmartec.com/2013/01/the-big-data-bubble-in-marketing/#comment-30591 Mon, 03 Jun 2013 08:36:46 +0000 https://chiefmartec.com/2013/01/the-big-data-bubble-in-marketing/#comment-30591 Excellent article Scott. Can see me spending a bit more time on this site as I’ve already bookmarked more articles to read later; you’ve created a wonderful resource. Thank you.

]]> By: A Big Data revolution? | https://chiefmartec.com/2013/01/the-big-data-bubble-in-marketing/#comment-15629 Tue, 02 Apr 2013 18:58:33 +0000 https://chiefmartec.com/2013/01/the-big-data-bubble-in-marketing/#comment-15629 […] “Big Data – A revolution…”. As Scott Brinker writes in this blog post “The big data bubble in marketing“, I think that the real revolution comes from companies becoming data driven, not from the […]

]]> By: Shane Penrod https://chiefmartec.com/2013/01/the-big-data-bubble-in-marketing/#comment-12613 Wed, 20 Mar 2013 19:04:32 +0000 https://chiefmartec.com/2013/01/the-big-data-bubble-in-marketing/#comment-12613 Nice useful article Scott. Thanks

]]> By: Parry Malm https://chiefmartec.com/2013/01/the-big-data-bubble-in-marketing/#comment-17 Fri, 25 Jan 2013 10:35:05 +0000 https://chiefmartec.com/2013/01/the-big-data-bubble-in-marketing/#comment-17 This is the most sensible thing I’ve read about Big Data. Indeed, people are missing that step of “what do I do with this data to make profit.”
Well played good sir.

]]> By: hluttrell https://chiefmartec.com/2013/01/the-big-data-bubble-in-marketing/#comment-16 Wed, 23 Jan 2013 15:24:14 +0000 https://chiefmartec.com/2013/01/the-big-data-bubble-in-marketing/#comment-16 I think this is a great article. It starts with the business culture. If “leadership” is afraid to test because ultimately you fail before you win then it is impossible to move forward. Unfortunately for a lot of companies leaders operate out of fear so that stay with the status quo. This is especially true in a turbulent economy even though that is exactly when you should be agile. The breakout companies are the companies that embrace creative thinking, accept failure can/will happen, and do their best to interpret and implement changes that the data & their gut is telling them. They invest money to make money and they are agile. It is true that most companies that have a hard time embracing change will be usurped by their competitors that “grow up” with this methodology/culture.

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