Comments on: Rise of the Marketing Technologist https://chiefmartec.com/2010/04/rise-of-the-marketing-technologist/?utm_source=rss&utm_medium=rss&utm_campaign=rise-of-the-marketing-technologist Marketing Technology Management Sun, 31 Jul 2016 23:49:58 +0000 hourly 1 https://wordpress.org/?v=6.2.4 By: Alfonso Castro (@DarkShen) https://chiefmartec.com/2010/04/rise-of-the-marketing-technologist/#comment-67387 Sun, 10 Nov 2013 08:49:07 +0000 https://chiefmartec.com/2010/04/rise-of-the-marketing-technologist/#comment-67387 Excelent Post here, Just what I was searching for. I’m studying two bachelor degrees right know: Marketing and International Business & Computer Sciences Engineering. So I was looking how to combine them and the CMT looks just what I love: Marketing and Computer Science.

I’ll research more to be prepared when I graduate and take a Master in this, if it exist by now!

I just wanted to thank you for this post, really you made my Year! You don’t know how!

]]> By: Great Expectations… | proAM#1 https://chiefmartec.com/2010/04/rise-of-the-marketing-technologist/#comment-9450 Thu, 07 Mar 2013 15:57:22 +0000 https://chiefmartec.com/2010/04/rise-of-the-marketing-technologist/#comment-9450 […] I think it’s a testament to the times we’re living in.  The industry (marketing)  is so fragmented, that it’s difficult see which way is up-literally.  You can’t even get the ‘thought leaders’ to give you solid advice as to how you should price or “monetize” your particular content online or otherwise.  IT has become a free-for-all out there, the “wild, wild, west.”  With all of the advice on the web by tons of great resources, there are just as many snake oil salesman.  There is a need for a “Marketing Technologist.” […]

]]> By: Joris_P https://chiefmartec.com/2010/04/rise-of-the-marketing-technologist/#comment-8705 Mon, 04 Mar 2013 16:00:37 +0000 https://chiefmartec.com/2010/04/rise-of-the-marketing-technologist/#comment-8705 Great post!
All marketing professionals should have technology background and a certain level of know-how in term of execution and integration with company current technology- Feasibility of technology integration is key to harvest full potential of the blossoming technology landscape. Therefore marketers and technology vendors should consider a checklist of project scope with CTO/Head of development (or Marketing technologist) before signing any commercial agreement to ensure any investments in technology is deliverable and offer ROI in short, mid and long term.
not sure if it is more difficult to get marketing professionals to understand technology or Development team members to understand marketing?

]]> By: Is Big Testing the Future of Marketing? | Professional Services Journal https://chiefmartec.com/2010/04/rise-of-the-marketing-technologist/#comment-7657 Thu, 28 Feb 2013 21:58:13 +0000 https://chiefmartec.com/2010/04/rise-of-the-marketing-technologist/#comment-7657 […] therefore marketing organizations must infuse technical capabilities into their DNA. More and more people with technical backgrounds and skill sets are now working directly in the marketing departmen…, and it’s changing the very fabric of what marketing […]

]]> By: CMO vs. CIO? The future of marketing + IT | Central Desktop Blog https://chiefmartec.com/2010/04/rise-of-the-marketing-technologist/#comment-6046 Fri, 22 Feb 2013 19:09:11 +0000 https://chiefmartec.com/2010/04/rise-of-the-marketing-technologist/#comment-6046 […] and evolves through analytics. As a result, traditional marketers are being replaced by “Marketing Technologists“ – a hybrid-breed that is part marketer and part IT guru – indeed, IDC […]

]]> By: Holman_jc https://chiefmartec.com/2010/04/rise-of-the-marketing-technologist/#comment-537 Tue, 27 Nov 2012 16:20:54 +0000 https://chiefmartec.com/2010/04/rise-of-the-marketing-technologist/#comment-537 This post holds true to today, if not further substantiated by a couple years of progress. If you like change, look forward to the next few years to come!

]]> By: Alvintaffy https://chiefmartec.com/2010/04/rise-of-the-marketing-technologist/#comment-536 Fri, 31 Aug 2012 09:16:14 +0000 https://chiefmartec.com/2010/04/rise-of-the-marketing-technologist/#comment-536 Well written article thank you Scot. It really brings out my ideologies. Hope you dont mind if share some of your articles on my bog.I really want to be a marketing technoogist

]]> By: Sharon J. https://chiefmartec.com/2010/04/rise-of-the-marketing-technologist/#comment-535 Mon, 13 Aug 2012 12:52:01 +0000 https://chiefmartec.com/2010/04/rise-of-the-marketing-technologist/#comment-535 Thanks for the information on marketing. The art of marketing is a lot trickier than some people give it credit for. As a student of rhetoric, I see the fundamentals of rhetoric within your lesson.

]]> By: Blair https://chiefmartec.com/2010/04/rise-of-the-marketing-technologist/#comment-534 Sun, 13 May 2012 05:49:29 +0000 https://chiefmartec.com/2010/04/rise-of-the-marketing-technologist/#comment-534 This should be etched in stone! Wonderfully put!
This is a very exciting movement and you touched on exactly what we do!
Look forward to reading more!

]]> By: Morten Brandt https://chiefmartec.com/2010/04/rise-of-the-marketing-technologist/#comment-533 Tue, 20 Mar 2012 09:50:23 +0000 https://chiefmartec.com/2010/04/rise-of-the-marketing-technologist/#comment-533 Excellent post.
As a Marketing and Communications agency it’s sometimes difficult to explain why we have such a big technology department and why it brings such important value to our offer but we are basically the in-sourced Marketing Technologists.

]]>