https://chiefmartec.com/2020/10/martech-show-episode-6-six-disciplines-agile-marketing/?utm_source=rss&utm_medium=rss&utm_campaign=martech-show-episode-6-six-disciplines-agile-marketing Marketing Technology Management Sun, 25 Oct 2020 20:16:57 +0000 hourly 1 https://wordpress.org/?v=6.2.4 https://chiefmartec.com/2020/10/martech-show-episode-6-six-disciplines-agile-marketing/#comment-508974 Sun, 25 Oct 2020 20:16:57 +0000 https://chiefmartec.com/?p=4021#comment-508974 One other detail: OOP isn’t a work- or project-management method, so it shouldn’t be compared to waterfall. They are speaking to different concerns.

]]> https://chiefmartec.com/2020/10/martech-show-episode-6-six-disciplines-agile-marketing/#comment-508971 Sun, 25 Oct 2020 20:03:49 +0000 https://chiefmartec.com/?p=4021#comment-508971 I loved the response about project-management tools. Agile isn’t project management, so it’s inappropriate to start the search with that in mind. If PM tools or analogies creep into the agile discussions, stop, back up, and try again.

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