Comments for Chief Marketing Technologist

Comment on Martec’s Law: the greatest management challenge of the 21st century by Knut Are

Knut Are — Wed, 10 Nov 2021 17:54:47 +0000

Lots of good thinking, and a good graph. But I am puzzled by the phrase “organizations change logarithmically”? To me the graph shows an almost linear “organizational change”??

Comment on Digital Asset Management in the Martech Cocktail by Digital Asset Management Software

Digital Asset Management Software — Wed, 06 Oct 2021 17:24:30 +0000

Reading about reference enterprise architecture and the key benefits is quite fascinating. Thanks for sharing.

Comment on Marketing Technology Landscape Supergraphic (2020): Martech 5000 — really 8,000, but who’s counting? by Jacques Couteau

Jacques Couteau — Fri, 10 Sep 2021 17:51:15 +0000

Every year, this list fascinates and horrifies me. To your knowledge, does any of these apps, plug-ins, platforms, etc. concentrate on the quality and relevance of content—not as an afterthought but as the primary reason the software was developed? Is the point of marketing, to affect how a prospect feels about a product or service, not considered important here?

Comment on Follow the money: CMO budgets for martech and marketing operations by Evan Huck

Evan Huck — Fri, 10 Sep 2021 16:08:03 +0000

In reply to strategyaudit. I would imagine that martech as an umbrella captures a lot of the demand gen $. IE CMOs are buying technology-enabled demand gen solutions. EG if you spend $30k on a ZoomInfo SaaS subscription, that might be categorized as martech spend rather than what it actually is which is buying lists = Demand Gen.

Comment on Follow the money: CMO budgets for martech and marketing operations by Scott Brinker

Scott Brinker — Thu, 09 Sep 2021 10:01:43 +0000

In reply to Sriram. Excellent point.

Comment on Follow the money: CMO budgets for martech and marketing operations by Sriram

Sriram — Thu, 09 Sep 2021 09:36:32 +0000

In reply to Scott Brinker. Isn't Digital commerce the post pandemic way of demand generation?

Comment on Aggregation and integration: why 67% of marketers replaced a martech tool in the past year by Scott Brinker

Scott Brinker — Fri, 03 Sep 2021 11:35:19 +0000

In reply to Alex Monich. That would be a fascinating breakdown of the data. We'll see if the MarTech crew releases more details at their upcoming conference.

Comment on Aggregation and integration: why 67% of marketers replaced a martech tool in the past year by Alex Monich

Alex Monich — Fri, 03 Sep 2021 03:09:15 +0000

That is very interesting. Curious to know if the % of reasons changed when switching for particular tool.

For instance is Data Centralization the #1 for Work and project management tools?

Comment on Follow the money: CMO budgets for martech and marketing operations by John Q

John Q — Wed, 01 Sep 2021 14:30:16 +0000

Lol at 8% of Demand Gen. Get a clue.

Comment on Follow the money: CMO budgets for martech and marketing operations by Scott Brinker

Scott Brinker — Mon, 30 Aug 2021 21:20:09 +0000

In reply to David Raab. Paging Gartner media relations.