Comments on: Marketing technology? Digital? It should be #HumanFirst https://chiefmartec.com/2015/09/marketing-technology-digital-humanfirst/?utm_source=rss&utm_medium=rss&utm_campaign=marketing-technology-digital-humanfirst Marketing Technology Management Fri, 16 Oct 2015 05:03:13 +0000 hourly 1 https://wordpress.org/?v=6.2.4 By: Joseph Hansen https://chiefmartec.com/2015/09/marketing-technology-digital-humanfirst/#comment-376144 Fri, 16 Oct 2015 05:03:13 +0000 https://chiefmartec.com/?p=1288#comment-376144 Using technology in marketing will only be effective if you really know your targeted market is. You have to identify your potential customer first before you will have the strategies in reaching with them and promote or introduce your services and products with clients. This is a very inspiring interview. I know a lot of people will benefit from this. Good luck to you!

]]> By: Alexander Abell https://chiefmartec.com/2015/09/marketing-technology-digital-humanfirst/#comment-370541 Thu, 17 Sep 2015 19:16:27 +0000 https://chiefmartec.com/?p=1288#comment-370541 Excellent interview, Scott! I think he says it best at, “The key to success for most brands is to shift the focus from channels and technologies to the human behavior and becoming customer obsessed, both in strategy and execution.”

Technology can help enhance marketing efforts only when you truly understand who your ideal prospect is, what they want, and what they need!

]]>