I love the fact that Sheldon actually identifies with brand as a technologist and how the use of technology can immerse people in a brand and build efficacy. The idea of an ‘old school’ brand CMO is changing to include deep skill sets in technology, strategy, creative thinking and leadership.

And to quote Sheldon, “thriving in volatility” is what it takes to be a great Marketing technologist. This might be my new mantra!

Thanks for sharing.